The Concept of Market Segmentation Term Paper Example | Topics and Well Written Essays - 1250 words

The Concept of Market Segmentation - Term Paper Example The Marketing of the business requires co-ordination, planning and implementation of strategies and requires the future Marketing Manager having the right skills and training to ensure success. Marketing is an important element for the success of any organisation. Marketing message by the organisation needs to instil a sense of excitement and urgency in the customer to try out the product or service. The marketing by the organisation should satisfy the needs and wants of the customer along with benefitting the shareholders of the organisation.   Marketing management is an important part of the business management, with the customer the main focus of its activities.   Marketing objectives and targets have to be monitored and met, and through effective use of marketing research and marketing concepts, Eden Leisure & Fitness Centre should be able to identify the needs and wants of its customer and try to delivers benefits for both the customers and the business. Eden Leisure Centre will use marketing to generate the strategy which will define their sales technique, business communication and business development. Marketing concepts and techniques will be used to identify, satisfy and maintain the customer. This will help the leisure centre in building strong customer relationships, creating value for their customers as well as the business itself. An explanation of the marketing concepts and some suggestions for measures/initiatives the centre could introduce that would demonstrate a marketing orientation approach to its customers. E den Leisure fitness center needs to have a marketing-oriented approach for making their business successful. A marketing oriented approach allows organisations to conduct their work operations according to the wants of the customers. Eden Leisure fitness centre needs to denote the wants and requirements of the customers and then accordingly provide the services to them. The decisions that would be taken by Eden Leisure fitness centre needs to revolve around the customer wants rather than thinking about what would be right for customers.